Serious Games – A Rising Trend In Digital Business Ecosystem

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Table of Contents

The majority of businesses are revamping their digital transformation standards during the post-pandemic era. Be it by will or choice, gamification in business practices is one of the leading solutions to empower employee and customer experience. Companies are hoping to thrive with the changing norms. However, companies need to put up more effort than just adapting for reinventing purposes. 
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Organizations are in a rush of choosing numerous trending ways to remain productive. Serious games can be one must-have tool to bring innovative productive workflows. Ranging from staff to customers, serious games application comes with multiple benefits. 
In this article, we will understand some top values of incorporating serious games in a digital business ecosystem. 

1. Boost team engagement with remote training 

Serious games come with a plethora of advantages for training purposes. They can eliminate the time constraints, classroom needs, and many others. Simply put, employees can get proven training experience while working remotely. On top of that, gamification ensures a high level of engagement in training programs. 
Employees can enjoy the training period while putting their complete focus on work. The participants can score high as per the right skills. The firms that use gamification can boost the conversion rate easily. With engaging storylines and levels, employees feel an urge to stay competitive. As of now, more and more organizations are preferring serious games to enhance marketing/training ROI (Return on investment).

2. Enhance internal communication levels 

Having interactive and featured serious games can have customization flexibility. Since every business has variable requirements, the games can be modified or upgraded accordingly. It plays a vital role in strengthening the contact point in an organization. 
Let’s consider a scenario where you wish to train your staff on some topic. The customizable serious games can cater to the need for innovative internal communication strategies. Thus, in a way, serious games can satisfy the most demanding professionals as well. 
In pandemic times, uncertainty and the communication gap has been two major problems. Clients and staff were clamoring for the right information. Serious games was of great use in terms of accurate communication and reliable information. 

3. Improve your talent acquisition process with gamification

Gamification has been a power-packed tool for HR and employee hiring staff for quite a few years. Serious games come with interactive gameplay and storyline to boost motivation among the applicants. It is responsible for revamping the entire hiring process and encouraging an interactive approach. The majority of business giants use gamification for recruitment benefits like – 
  • It motivates the applicant’s active involvement. 
  • It refines the firm’s innovative image. 
  • It monitors and showcases real-time progress. 
  • It increases user experience levels.
  • It facilitates quick decision-making processes.
  • It helps management to simplify hiring and selection processes. 

4. Curate the best tailor-made onboarding approach

The onboarding process is suitable for an organization to build the first and foremost impression on new joiners. Serious games and gamification techniques can fit right in this scenario. These can bring an interesting and innovative approach that new employee is going to find very helpful. 
Firms can create serious games as per the requirement and make the onboarding process highly exciting. Earlier, it was not that easy and flexible to bring the technological and behavioral shift.

What’s Next? 

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Hence, Serious Games are undoubtedly a suitable tool to revolutionize the digital business ecosystem. But, finding serious games development services tailored to growing needs and your business requirement can be really daunting. 
DMG Studio understands the need and caters to engaging serious game development services. We possess more than a decade of experience in curating engaging and interactive gamification. Come to us with your idea and get professional serious games in the most facile manner.
So, why wait now, transform training content into an exciting video game for next-level corporate practices.